Sara Alloy
Creative Lead | Experience Designer
Overly Attached Girlfriend Meme
During the Girlfriend fragrance launch, Team Bieber launched a contest to discover the next big star by asking fans to remix the popular song. Our team designed a seamless contest submission process leveraging a variety of APIs to combine the vanity site, tumblr, and Youtube. The contest lead to the creation of the overly attached girlfriend meme, which has been viewed over 17 million times.