PROCESS
STRATEGIC ROLE & GUIDING IDEA
Strategic Framework
Comprised of the vision for mobile, the role of Travelers in the mobile context, and 6 experience pillars to act as tentpoles across the experiences.
JOURNEY MAPPING
PROOF OF CONCEPT CREATIVE
ROADMAP & BEYOND
Initial Roadmap
Based on project activities, a prioritized roadmap was presented in a final stakeholder workshop, alongside the journeys. These two artifacts continue to drive Traveler’s strategy for their mobile app and other initiatives.
